Who walks past, who comes in, who comes back
Visitors, passers-by, capture rate, dwell and loyalty at every store or site, from how your Wi‑Fi access points hear nearby devices. No floor plans to draw, no extra sensors, no app.
Every site, from the access points already there
Access points hear phones whether or not they join the Wi‑Fi. How strongly and for how long tells a shopper inside from someone walking past the window, with no floor plans needed.
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Connect
Link your HPE Aruba Networking environment to INCAPTIV. No new hardware, no site visit.
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Choose your sites
Switch Location Analytics on for the stores and sites you want. No floor plans or zones to set up.
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Compare
Visitors, passers-by, dwell and loyalty for every site, side by side.
Privacy by design. Device identifiers are hashed before they are stored and insight is reported in aggregate, by site. Nothing for shoppers to install or sign in to.
The questions every site manager asks
How many walked past, how many came in, how long they stayed and whether they came back, for one store or the whole estate.
Turn passing traffic into visitors
Every device is classed as a passer-by or a visitor, so you can see how much of the traffic outside your door you actually win.
- Visitors and passers-by over time, by day, week or month
- Capture rate: the share of passing traffic that comes inside
- Engaged visits picked out from quick walk-throughs
Know when each site really gets busy
Arrivals by hour and weekday at every site, so opening hours, staffing and promotions follow real demand.
- Arrivals by weekday and hour, with the busiest times highlighted
- Average and peak visitors on site through the day
- Dwell time for every site, not just an average across the estate
- The busiest access points, showing where people gather on each site
See who keeps coming back
New against returning visitors and how often they return, so you can judge loyalty campaigns and refits on real behaviour.
- New against returning visitors, with the share of private Wi-Fi addresses alongside
- How often visitors come back, in frequency bands, plus engaged visits
- This period against the last, to measure campaigns and refits
One store or the whole estate
Compare every site side by side, or this period against the last, and spot the stores that need attention.
- Every site, side by side
- Rank stores by visitors, capture rate, dwell and returning share, and see which are rising or falling.
- Add zones where you need them
- For flagship sites, Spatial Intelligence adds zones, routes and live occupancy on your floor plans.
Which insight do you need?
People Counting gives an accurate number at a line. Spatial Intelligence shows how people move inside a venue. Location Analytics compares visitors at every site. Many customers use more than one, set up against the same locations in one platform.
Location Analytics
This pageVisitors at every site
- Visitors, passers-by, capture rate, dwell and loyalty from your Wi-Fi (HPE Aruba Networking access points today)
- No floor plans and no extra hardware
- Best for comparing stores and sites across an estate
People Counting
Accurate counts at a line
- Counts everyone crossing a door, gate or threshold
- Independent of phones and Wi-Fi
- Best for entrances, capacity and official visitor numbers
Spatial Intelligence
Zones and routes inside a venue
- Footfall, dwell, zones and routes on your floor plans, from your Wi-Fi (HPE Aruba Networking access points today)
- No extra hardware on a supported network
- Best for how people use the space once inside
Each runs alongside Wi‑Fi Engagement, so guest journeys and visitor insight sit in one platform, under one account.
Explore Wi‑Fi EngagementLocation Analytics questions
How is Location Analytics different from Spatial Intelligence?
Location Analytics works at site level: visitors, passers-by, capture rate, dwell and loyalty for each store or site, with no floor plans needed. Spatial Intelligence works inside a venue: it uses your floor plans to report on zones, the routes between them and live occupancy. Many customers use Location Analytics across the estate and Spatial Intelligence at their largest sites.
Do we need floor plans or extra sensors?
No. Location Analytics uses how strongly and for how long your existing access points hear nearby devices. There are no floor plans or zones to set up and nothing extra to install.
Which Wi-Fi platforms support Location Analytics?
Location Analytics is available today for HPE Aruba Networking environments, through HPE Aruba Networking Central, with more Wi-Fi networks to follow.
How do you handle visitor privacy?
Device identifiers are hashed before they are stored, and insight is reported in aggregate, by site. We never identify individuals, and nobody needs to install an app or sign in to be counted.
How do private Wi-Fi addresses affect new and returning visitors?
To protect their owners' privacy, many phones use a private (randomised) Wi-Fi address and change it from time to time. A phone that has changed its address can't be recognised on a later visit, so new visitors are over-stated and returning visitors are a minimum. Figures measured within a single visit, such as dwell and capture rate, are far less affected. The reports show what share of devices use private addresses, so you can see how much weight the loyalty figures will bear, and trends for the same site stay comparable over time.
See every site at a glance
A live demo of the platform, with time for your questions and no obligation.
Talk to our teamWhat we’ll cover
The estate view
Every site ranked by visitors and capture rate.
A single store
Passing traffic, visitors and dwell through the week.
Loyalty
New against returning, and how often people come back.