Real visitors, not passers-by
Every device is classed as a passer-by, visitor or engaged visit, with new versus returning and how often they come back.
Know how your venue really moves
Footfall, dwell time, zone performance and live occupancy, drawn from the Wi‑Fi you already own, starting with HPE Aruba Networking access points. No extra sensors, no cameras, no app.
Live insight in three steps
Your Wi‑Fi access points already pick up phones as people move through the building. We turn that signal into something every team can use, from operations to commercial.
- 1
Connect
Link your HPE Aruba Networking environment to INCAPTIV. No new hardware, no site visit.
- 2
Map
Your floors, zones and access points are brought in automatically and kept in sync.
- 3
Understand
Movement is turned into clear, venue-level insight as it happens.
Privacy by design. Reported at venue and zone level, never as individual journeys. Nothing for guests to install, and personal data only ever comes from explicit Wi‑Fi opt-ins.
Every view your teams ask for
From the board pack to the shop floor and the matchday control room, each report answers a practical question about how your venue is used.
Know when it really gets busy
See arrivals by hour and weekday across weeks and seasons, so staffing, cleaning and concessions follow real demand rather than guesswork.
- Arrivals by weekday and hour, with the busiest times highlighted
- Visitors over time, by day, week or month
- Average and peak devices on site, in 15-minute intervals
See the routes people take through your venue
Rank zones by visits, peak occupancy and dwell, then follow how people move between them. Spot the bottlenecks, the dead ends and the routes worth promoting.
- Visits, unique devices, peak occupancy and dwell for every zone
- Movement between zones and the most common routes
- Activity laid over each floor plan as a heatmap
A live view of who's where, right now
Current occupancy for every zone and floor, refreshed continuously, with capacity thresholds highlighted so teams can act before an area gets crowded.
- Live occupancy by site, floor and zone
- Capacity thresholds highlighted as areas fill
- Today's peak and when it happened
One venue or a whole estate
Map the zones of a single arena, or add Location Analytics to compare visitors across hundreds of stores.
- Zone by zone, on your floor plans
- Where people are, the routes between zones, dwell and live occupancy, laid over each floor.
- Every site, with Location Analytics
- Visitors, passers-by, capture rate, dwell and loyalty at every store or site, from how access points hear devices. No floor plans needed.
Built for any space where people gather
From stadium concourses to supermarket aisles, the same platform shows how people use each space.
Stadiums & arenas
Balance concourse queues and place concessions where crowds gather.
Airports & transport hubs
Understand dwell around retail and gates, and staff to real passenger flow.
Retail & shopping centres
Compare footfall, dwell and busy times across stores, departments and zones.
Hotels & resorts
See how lobbies, pools, restaurants and spas are really used.
Also built for conference & exhibition centres, theatres & live entertainment, museums & attractions, hospitals & healthcare, universities & campuses, workplaces & offices, hospitality & restaurants and cities & public spaces.
Which insight do you need?
People Counting gives an accurate number at a line. Spatial Intelligence shows how people move inside a venue. Location Analytics compares visitors at every site. Many customers use more than one, set up against the same locations in one platform.
Spatial Intelligence
This pageZones and routes inside a venue
- Footfall, dwell, zones and routes on your floor plans, from your Wi-Fi (HPE Aruba Networking access points today)
- No extra hardware on a supported network
- Best for how people use the space once inside
People Counting
Accurate counts at a line
- Counts everyone crossing a door, gate or threshold
- Independent of phones and Wi-Fi
- Best for entrances, capacity and official visitor numbers
Location Analytics
Visitors at every site
- Visitors, passers-by, capture rate, dwell and loyalty from your Wi-Fi (HPE Aruba Networking access points today)
- No floor plans and no extra hardware
- Best for comparing stores and sites across an estate
Each runs alongside Wi‑Fi Engagement, so guest journeys and visitor insight sit in one platform, under one account.
Explore Wi‑Fi EngagementSpatial Intelligence questions
Do we need to install sensors or beacons?
No. Spatial Intelligence uses location data from the Wi-Fi access points you already have. There is nothing extra to install, power or maintain. If you also want exact counts at specific doors or gates, People Counting adds dedicated sensors on the same platform.
Which Wi-Fi platforms support Spatial Intelligence?
Spatial Intelligence is available today for HPE Aruba Networking environments, through HPE Aruba Networking Central, with more Wi-Fi networks to follow. Wi-Fi Engagement and advertising work across all major enterprise Wi-Fi vendors.
How do you handle visitor privacy?
Insight is reported in aggregate, at venue and zone level. We never identify individuals from location data and guests do not need to install an app or sign in to be counted.
How do private Wi-Fi addresses affect new and returning visitors?
To protect their owners' privacy, many phones use a private (randomised) Wi-Fi address and change it from time to time. A phone that has changed its address can't be recognised on a later visit, so new visitors are over-stated and returning visitors are a minimum. Figures measured within a single visit, such as dwell and capture rate, are far less affected. The reports show what share of devices use private addresses, so you can see how much weight the loyalty figures will bear, and trends for the same site stay comparable over time.
Can I combine Spatial Intelligence with Wi-Fi Engagement?
Yes. They run on the same platform, set up against the same locations, so your guest Wi-Fi journeys and visitor insight sit side by side under one account. Wi-Fi Engagement works on any enterprise Wi-Fi, and Spatial Intelligence runs on HPE Aruba Networking access points today.
See your venue in motion
A live demo of the platform, with time for your questions and no obligation.
Talk to our teamWhat we’ll cover
Venues, mapped
Floors and zones brought in from HPE Aruba Networking Central.
Live occupancy
What operations see on a busy day, zone by zone.
The reports
Footfall, dwell and routes for commercial, operations and the board.